What do you want to be known for?
You brand strategy is what helps you focus. If gives words to what you do best and what you want to do more of. Having a clear focus is what helps you to become known for something specific, rather than being known as a "jack of all trades". As helpful as that can-do mentality may be for a client, in the long run it can be exhausting for you. Because there are things that you enjoy doing more than others. And just because you can help someone by providing a product or service, does not mean you should. Somebody else will be happy to do whatever it is that you're not at all excited about.
In working with clients to determine their brand strategy I send over a series of questions. I'd like to share some of those here with you as well. Here is a short and sweet exercise that you can do to help you define what to focus on in the long run:
- What makes you, well, you?
- What are the character traits and quirks that define you?
You do you and that is exactly what will make you appealing to the right people (those being the people that will want to see more of those quirks).
- If someone would ask you to speak at a conference or write a book, what would you like to talk about?
- If you had to pick one topic that you can't stop learning and thinking about, what would that be?
This can definitely be an expertise that you’re still developing. Sharing your knowledge and experience along the way will position as an expert quicker than you think.
- What do you care about?
- How is that reflected in your work?
Your ideal clients likely share some or all of those values. For each value, think about how you can make your clients feel and experience that.
Extra: a printable worksheet!
Here is a little worksheet for you to download and fill out to define what YOU wish to be known for.